To safeguard India’s coffee exports in light of tightening European environmental regulations, the Indian Space Research Organisation (ISRO) has partnered with the Coffee Board of…
View More Driven by EU Green Norms, ISRO and Coffee Board collaborate to Measure Coffee’s Carbon Footprint
In a bold summer salvo, Pepsi has launched a new twist on the classic “Share a Coke” playbook—only this time, it’s all about food. The…
View More Pepsi Bites Back: ‘Share a Pepsi’ Campaign Puts Food at the Heart of Cola Wars
In the battle of the colas, it’s not just taste that’s swaying India’s Gen Z—it’s trust, emotion, and brand connection. According to the latest Gen…
View More Coca-Cola Wins Gen Z’s Heart in India, Leaves Pepsi Fizzing Behind
Despite a sluggish season for summer beverages due to an early monsoon and a broader FMCG slowdown, Coca-Cola remains optimistic about the Indian market. Global…
View More Despite Early Monsoon and FMCG Slowdown, Coca-Cola Sees Resilient Demand in India
Coca-Cola India’s iconic lemon-lime beverage, Limca, has achieved a significant milestone by surpassing ₹2,800 crore in revenue for 2024. This record performance highlights the brand’s…
View More Limca Breaks ₹2,800 Crore Mark in 2024, Fuels Coca-Cola India’s Sparkling Beverage Growth
Coca-Cola has launched a new limited-time beverage—Sprite + Tea—blending the classic lemon-lime soda with tea, a concept that originated from a viral Instagram trend where…
View More Coca-Cola Unveils Sprite + Tea, Inspired by Viral Instagram Trend to Woo Gen Z
Instant beverage maker Rasna has acquired the iconic Jumpin brand from Hershey’s India as part of its aggressive push into the ready-to-drink (RTD) beverage segment.…
View More Rasna Buys Jumpin from Hershey’s to Make a Splash in Ready-to-Drink Market
Chandigarh-based beverage brand Lahori, best known for its cumin-flavoured fizzy drink Lahori Zeera, has raised ₹200 crore in primary funding from Motilal Oswal Wealth, propelling its valuation to…
View More Lahori raises ₹200 Crore from Motilal Oswal Wealth; Valuation Soars 3x to ₹2,800 Crore
As summer temperatures soar, a quiet revolution is brewing in India’s beverage landscape. Ditching fizzy sodas and sugar-laden coolers, a growing number of health-conscious consumers…
View More Ayurvedic Summer Sips: Ancient Recipes Make a Cool Comeback in India’s Wellness Cafés
Nestlé India is riding a wave of growing demand for cold coffee, fueled by the preferences of Gen Z and millennial consumers. The food and…
View More Nestlé India’s Cold Coffee Sales Surge as Gen Z, Millennials Brew Up Double-Digit Growth