Oreo and Coca-Cola have teamed up to create two limited-edition products that merge the iconic flavours of both brands: the Oreo Coca-Cola Sandwich Cookie and…
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Category: Beverages
Roastea Launches Fifth On-the-Go Outlet at Dehradun’s Jolly Grant Airport
Omni-channel beverage brand Roastea has expanded its presence into Northern India with the launch of its first outlet in Dehradun, located at Jolly Grant Airport.…
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The Forces Shaping Gen Z’s Snack and Beverage Consumption
Gen Z has a sweet tooth and a penchant for childhood flavours, but they increasingly demand healthy ingredients, according to major restaurants and suppliers. The…
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Voyage Foods Introduces “Bean-Free Coffee” in B2B Channels
Voyage Foods, a dynamic American-based startup in the Bay Area, has launched its innovative “bean-free coffee,” crafted from chickpeas and rice hulls, targeting wholesale customers…
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Hydration Gets a Star Player: Lionel Messi Joins Gatorade’s Rival, MAS
As summer heats up, consumers looking for a refreshing drink now have a new option from one of the world’s highest-paid athletes. Argentinian soccer star…
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Coca-Cola in Challenger Mode in India’s Competitive Beverage Market
Despite being the world’s largest beverage company with a valuation of $106 billion, Coca-Cola continues to see itself as a challenger brand in India, striving…
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Over 50% of Indian Households Now Consuming Soft Drinks, Expected to Surge with Rising Temperatures: Report
The latest Kantar FMCG pulse report reveals that more than half of Indian households have significantly increased their consumption of bottled soft drinks over the…
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Western Manipulation of an Indian Cultural Beverage -Chai
The term “chai tea” is a prime example of how language, culture, and history converge in nuanced ways, often sparking debates about cultural appropriation, historical…
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Burma Burma Introduces Refreshing Bubble Tea Selection
Beat the scorching heat with Burma Burma’s all-new bubble tea selection, offering a refreshing escape with delightful flavours. This new lineup features 14 bubble teas…
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The journey of food juice processing from the orchards to your table
The process of fruit juice production is intricate and fascinating, enabling us to enjoy fresh fruit products year-round, even in the off-season. In India, a…
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