Coca-Cola India has reintroduced its cult-favourite Rimzim Jeera through a bold campaign celebrating the beverage’s distinctive, homegrown identity. Centered on the tagline “Jeere mein heera,…
View More Coca-Cola India brings back Rimzim Jeera with high-energy nostalgia campaign
Tata Starbucks has introduced protein-infused cold foam for its iced beverages in India, marking a strategic move to align its menu with the country’s growing…
View More Starbucks India Adds Protein Cold Foam to Iced Drinks, Bets on Wellness-Led Coffee Consumption
The Coca-Cola Company has announced it will discontinue Minute Maid’s frozen canned orange juice and lemonade concentrates in North America, bringing an end to a…
View More Coca-Cola to Discontinue Minute Maid Frozen Juice Concentrates After Eight Decades
Food and beverage companies are entering 2026 facing a consumer who wants it all — health and indulgence, clean labels and convenience, nostalgia and novelty…
View More From Bizarre Flavours to Wellness M&A: Key Food and Beverage Trends Set to Shape 2026
Homegrown café chain Barista Coffee has set an ambitious expansion target of 800–900 outlets across India by 2030, sharpening its focus on tier-II and tier-III…
View More Barista Brews Expansion Beyond Metros, Plans 800–900 Cafés Nationwide by 2030
Beyond Meat has entered the beverage category with the launch of a sparkling protein drink range, marking a strategic expansion beyond its core plant-based meat…
View More Beyond Meat Steps into Sparkling Protein Drinks as Plant-Based Meat Demand Softens
Reliance Consumer Products Limited (RCPL) has appointed Bollywood icon Amitabh Bachchan as the brand ambassador for its packaged drinking water brand, Campa Sure, in a…
View More Reliance ropes in Big B to front Campa Sure as it takes on India’s bottled water giants
Guwahati: India’s booming wellness beverage market is set for a major reset after the Food Safety and Standards Authority of India (FSSAI) barred the use of…
View More FSSAI Gives ‘Tea’ a Legal Meaning, Restricts Label to Camellia sinensis
RC Cola is staging a high-profile comeback after decades of silence, with parent company Keurig Dr Pepper rolling out the cola’s first major advertising campaign…
View More RC Cola Returns to the Spotlight as Keurig Dr Pepper Bets on Nostalgia
New-age soft drink brands Campa and Lahori Zeera are rapidly reshaping India’s ₹60,000 crore beverages market, doubling their combined market share to nearly 15% in…
View More Campa, Lahori Zeera Double Market Share, Challenge Coca-Cola & PepsiCo’s Dominance