Danone is increasing investment in its bottled water business as rising health consciousness drives consumers away from sugary beverages across key European markets. The French…
View More Danone Deepens Focus on Bottled Water as Health Trends Reshape Demand
Homegrown beverage brand Lahori Zeera is targeting revenue of ₹1,200–1,300 crore by FY27 as it accelerates manufacturing expansion and broadens its geographic footprint, particularly in…
View More Lahori Zeera Targets ₹1,300 Crore by FY27 on Capacity Expansion Push
Nestlé has expanded its presence in the fast-growing functional beverage segment with the launch of a collagen-infused sparkling water under its subsidiary Vital Proteins. The…
View More Nestlé Expands Functional Beverage Play with Collagen Sparkling Water Launch
Rasna International is witnessing strong growth driven by rising demand in smaller towns, early summer consumption and the rapid rise of quick commerce, according to…
View More Rural Demand, Early Summer Power Rasna Growth: Khambatta
A new entrant in the global functional beverage market, Caliwater, is betting that cactus-based drinks could become the next big trend in hydration, as consumers…
View More Cactus Drink Brand Bets on Next Hydration Trend, Focuses on Taste and Health Benefits
India’s soft drinks industry is expected to recover strongly in 2026, driven by rising demand for non-carbonated and health-focused beverages, according to the annual report…
View More Soft Drinks Sector Likely to Rebound in 2026: VBL
Starbucks India has partnered with nutrition brand SuperYou to introduce a protein cold foam add-on for beverages, tapping into the growing consumer demand for “permissible…
View More Starbucks India Adds Protein Twist to Coffee with SuperYou Partnership
Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has forayed into the natural hydration segment with the launch of TBH Coconut…
View More Ghodawat Consumer Ltd Enters Coconut Water Market with TBH Launch
Plant-based food major Beyond Meat is expanding into the fast-growing functional beverage space with the launch of four new flavours under its protein drink brand…
View More Beyond Meat Bets on Functional Beverages with Expansion of ‘Beyond Immerse’ Protein Line
In a significant tax ruling, the Supreme Court of India has held that Rooh Afza, manufactured by Hamdard Laboratories, qualifies as a fruit drink under…
View More Supreme Court of India Rules Rooh Afza a Fruit Drink, Slashes VAT to 4%