Reliance Consumer Products Limited (RCPL) has appointed Bollywood icon Amitabh Bachchan as the brand ambassador for its packaged drinking water brand, Campa Sure, in a…
View More Reliance ropes in Big B to front Campa Sure as it takes on India’s bottled water giants
Guwahati: India’s booming wellness beverage market is set for a major reset after the Food Safety and Standards Authority of India (FSSAI) barred the use of…
View More FSSAI Gives ‘Tea’ a Legal Meaning, Restricts Label to Camellia sinensis
RC Cola is staging a high-profile comeback after decades of silence, with parent company Keurig Dr Pepper rolling out the cola’s first major advertising campaign…
View More RC Cola Returns to the Spotlight as Keurig Dr Pepper Bets on Nostalgia
New-age soft drink brands Campa and Lahori Zeera are rapidly reshaping India’s ₹60,000 crore beverages market, doubling their combined market share to nearly 15% in…
View More Campa, Lahori Zeera Double Market Share, Challenge Coca-Cola & PepsiCo’s Dominance
FMCG major CavinKare has expanded its beverages portfolio with the launch of two new products—an orange cream biscuit drink and a premium malt milkshake. The…
View More CavinKare Unveils Nostalgia-Driven Orange Cream Biscuit Drink & Premium Malt Milkshake
Premium natural mineral water sourced from Russia’s Caucasus Mountains is set to enter the Indian market by the end of this year. Aqua Holding Company,…
View More Russian Caucasus Mountain Water to Debut in India as Aqua Holding Ships First Consignment
Bisleri International has rolled out its latest brand campaign, #DrinkItUp 2.0, starring global ambassador Deepika Padukone in a vibrant, youth-centric film that blends hydration with…
View More Bisleri Unveils High-Octane #DrinkItUp 2.0 Campaign with Deepika Padukone
Danone’s Too Good & Co has expanded beyond yogurt for the first time, stepping into the fast-growing coffee creamer category with a new line designed…
View More Danone’s Too Good & Co Makes First Category Leap with Low-Sugar Coffee Creamers
Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has launched Coolberg Diet, India’s first-ever zero-sugar malt beverage. This pioneering innovation marks…
View More Ghodawat Consumer Unveils India’s First Zero-Sugar Malt Beverage — Coolberg Diet
India’s tea production declined by 5.9% in September 2025, as adverse growing conditions dented output in key producing states. According to data released by the…
View More India’s Tea Output Slips 5.9% in September 2025 as West Bengal Sees Sharp Drop