After the popularity of its Froot Loops and Apple Jacks Jumbo Snax, Kellogg has partnered with Cinnabon to debut a frosted cinnamon pastry-flavored version of its cereal treat.
It’s really the concept of taking a breakfast occasion and creating something where you can just take the bag and have a late afternoon snack. The giant company had success with Froot Loops but they think that thiss will be the best one because Cinnabon has such strong brand awareness. It’s been voted the most craveable brand for four years.”
In keeping with the breakfast theme, Kellogg also featured its RX A.M. bars, which were announced earlier this summer. The new bars forgo the dates that give its core products a chewy texture, and use oats and nut butter, among other ingredients, to provide a crunchier texture.