Dabur is continuously expanding its portfolio, and after Spice, it has forayed into the premium black tea market with the launch of a new product, Dabur Vedic tea. The company entered the tea market with the tea bag format last year, but now it has announced plans to enter the black tea market.
Prashant Agarwal, Marketing Head-Health Supplement, Dabur India Ltd., said, “Unlike regular tea, it is a special blend of premium tea leaves from Assam, Nilgiri, and Darjeeling, combined with the goodness of more than 30 Ayurvedic herbs.”
Dabur Vedic Tea contains ayurvedic herbs like tulsi, ginger, cardamom, etc. These real herbs are distinctly visible in the tea leaves, and it does not contain any flavors.
Dabur Vedic Tea, which is being launched on e-commerce marketplace Flipkart, will be available in three SKUs: 100 gm for Rs. 60, 250 gm for Rs. 150, and 500 gm for Rs. 295.