The premium healthy snacking brand, Happilo, has now changed its entire look, thereby rebranding its image and identity and redesigning its logo. These changes come as the brand is spreading its wings to reach globally.
The company that makes healthy snacks has done well. The packaging and logo are redesigned to be versatile and youthful to appeal to a diverse audience.
It is designed as per international standards to work effortlessly across digital and physical channels, including the new logo and packaging. The curved line in the logo that symbolises a smile signifies joy, love, and positivity. The colour palette leans towards green, which represents nature and growth. The new logo will now be used on the packaging across all product categories. Happilo, with its reimagined brand identity, will broaden its footprint into global markets across continents, viz., Oceania, the Middle East, and the USA.
Happilo deals in healthy, delectable products, and with its new brand identity, the brand has expanded its product portfolio to satisfy the ever-evolving demands of consumers. It has launched an array of new offerings that can be consumed in various forms throughout the day.
The newly launched dry fruit bars and brittles use dry fruits as the base ingredient. These bars do not contain oats or synthetic protein and are designed to appeal to people from all over the world. Apart from these, the brand has also launched peanut butter, muesli, and interesting flavours of peanut, chickpeas, and makhana, with the assurance that the products are gluten-free, with no preservatives, no added sugar, no genetically modified organisms, and zero cholesterol.
Vikas D. Nahar, Founder & CEO, Happilo, says, “Our new identity is global and premium—not only our image but also our products, which cater to customers who are looking for healthy snacking options.” With this launch, we are confident of a big leap in the category. “And packed in a new avatar, our new range of products aims to capture the new-age customer and be a part of their daily eating habits.”