Marico Limited, a prominent FMCG company in India, has expanded its oats portfolio by introducing Saffola Oats Gold. This new addition aims to provide consumers with a delightful breakfast experience by combining the goodness of oats with the inclusion of millets (specifically Jowar), resulting in a tastier product. Saffola Oats Gold boasts soft grains and a creamy texture, making it a versatile option for individuals seeking a quick, nutritious, and delicious breakfast.
Indian food habits are primarily driven by cultural preferences, where consumers seek healthy options that also satisfy their taste preferences and provide an enjoyable consumption experience. There is an increasing inclination towards nutrient-dense, ready-to-cook food products that enhance the overall taste experience, particularly during breakfast, which is considered the most important meal of the day. Recognizing this consumer need, Marico aims to offer a tasty and healthy breakfast option through its latest product, Saffola Oats Gold, in support of consumers’ healthier lifestyles.
Saffola Oats Gold combines the goodness of oats with the added benefits of millets. Millets are rich in fibre, protein, and iron, which help kick-start metabolism and replenish energy levels for the day ahead. This makes Saffola Oats Gold an ideal choice for individuals leading a fast-paced lifestyle, providing them with the necessary energy to stay productive throughout the day. Additionally, Saffola Oats Gold aids in weight management and reduces the risk of hypertension. The super creamy texture of the product further enhances breakfast experiences, making mornings delightful.
Sanjay Mishra, COO, of India Business, and CEO, of New Business at Marico Limited, expressed his excitement about the new launch, stating that Saffola has become synonymous with healthy products that don’t compromise on taste. With Saffola Oats Gold, which offers super-creamy oats with the goodness of millet, Marico aims to provide consumers with a delightful start to their day.
This launch expands Marico’s range of millet-based products, which already includes popular offerings such as Munchiez and Saffola Masala Oats Karara Crunch. By incorporating millets into its product portfolio, Marico aims to align with the government’s vision of promoting millets as a sustainable and nutritious food source.
Saffola Oats Gold is available in 1.5kg pack sizes, priced at INR 400/-. It can be purchased across the country through modern trade outlets and e-commerce platforms. For more information and updates, consumers can visit Saffola’s official website or follow their social media channel, @saffola.foodie.
Marico Limited has been successful in innovating and reinforcing its leadership position in the healthy and ready-to-cook foods category over the past few years. Their unique approach focuses on providing consumers with healthier options without compromising on taste.