Godrej Jersey, a subsidiary of India’s diversified agribusiness Godrej Agrovet and a leading private dairy player in Southern India, has expanded its flavoured milk basket. It has announced the launch of Nutty Badam flavoured milk-made with full-cream milk and loaded with real almond (badam) bits, it is a healthy drink for consumers who prefer to drink a healthy and filling beverage and also like to chew on nutritious almonds.
Flavoured milk is a healthy and nutritious way to quench thirst and improve the body’s protein intake. Badam Milk is a traditionally and culturally beloved flavour that not only serves as a healthy thirst quencher but also evokes nostalgia in the majority of Indian consumers.
The South India Protein Gap study (2019) by Karvy Insights revealed that only 32% of adults consume milk and that its consumption reduces with increasing age, where adults desire wider options like curd or packaged milk drinks. Flavoured milk captures this need for packaged milk beverages and is a household favourite in most southern states.
Bhupendra Suri, CEO, Godrej Jersey, said, “Despite being one of the largest producers in the world, per capita milk consumption in India is comparatively low. As one of the leading brands in the flavoured milk space, launching Nutty Badam milk is part of our effort towards nudging India towards a healthier lifestyle. Packed with soothing flavour and real almonds, it offers consumers a protein-rich, nutritious, and tasty drink with the goodness of milk and real almonds.
“Flavoured milk has been a promising category that has been breaking the hurdles faced by regular milk consumption. It consists of essential nutrients, such as potassium, proteins, zinc, calcium, carbohydrates, phosphorus, and vitamin D, A, and B12. It aids in building and repairing muscles and is a healthy post-workout and hydration beverage. It also helps improve immunity, metabolism, and skin texture. It builds bones, promotes healthy teeth, and meets calcium requirements in the body.
According to industry estimates, the flavoured milk market in India was worth Rs. 33.2 billion in 2021. A recent report by IMARC Group expects the need to reach Rs. 127.7 billion by 2027, exhibiting a CAGR of 26.01% from 2022-2027. Godrej Jersey Nutty Badam Milk will now be available in all five southern states of Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, and Kerala.