iD Fresh Food has expanded its protein-focused product portfolio with the launch of iD Protein Chapati and iD Protein Parota, strengthening its presence in the fast-growing protein-infused foods segment. The new products are currently available in Bengaluru and Mumbai, with Delhi scheduled to go live later this month.
Building on the success of its protein-rich batter range, the company is now extending its protein proposition to everyday staples, enabling consumers to meet their daily protein requirements without altering existing food habits.
India continues to face a significant protein intake gap, with a large proportion of the population falling short of the recommended daily consumption. While awareness around protein has increased, it is often associated with diet changes or supplements. iD’s strategy focuses on integrating protein into foods that are already part of daily diets, such as chapatis and parotas, making improved nutrition more accessible and sustainable.
With this launch, iD is tapping into India’s rapidly expanding protein-infused food market, valued at approximately ₹38,247 crore in 2024 and projected to exceed ₹1.36 lakh crore by 2033, driven by rising consumer emphasis on everyday nutrition.
Rajat Diwaker, CEO – India, iD Fresh Food, said, “Our focus has always been on making everyday food better — fresher, cleaner and now more nutritious. The expansion of our protein portfolio is a natural extension of this philosophy. With Protein Chapati and Protein Parota, consumers can bridge their daily protein gap without changing what they eat. It’s about enhancing the nutritional value of staples already present in millions of households.”
Enakshi Dasgupta, Head of New Product Development, iD Fresh Food, said the strong response to the protein batter range encouraged the company to expand into additional staple formats. “Chapatis and parotas are consumed across regions and age groups. By enriching them with protein, we are helping consumers make small but meaningful improvements to their daily diets without compromising on taste, freshness or convenience,” she said.
The new range has been developed in line with iD’s clean-label philosophy, ensuring the products are free from preservatives, chemicals and artificial additives, while retaining the taste, softness and authenticity associated with traditional staples.