ITC Foods, in its pledge to ‘Help India Eat Better’ has launched its first millet cookies as part of Sunfeast Farmlite. The launch of Sunfeast Farmlite Super Millets Cookies is in conjunction with the ITC Mission Millet initiative.
Millets are now viewed as the food of the future, as they are not only climate-smart crops, but a large body of scientific research recognizes millet as a superfood.
Earlier this year, ITC launched a dedicated initiative, ‘ITC Mission Millet’ powered by a strategic 3-pillar model that encompasses the development of a ‘good-for-you’ product portfolio, the implementation of sustainable farming systems, and enhancing consumer awareness of the benefits of millets.
The millet cookies will be offered in two variants: multi-millet and choco-chip. Multi Millet, the millet cookies, are made from a blend of millets, including ragi and jowar (sorghum), and contain no added maida.
The cookies are a source of iron, protein, and fibre. Additionally, the inclusion of choco-chips in the Choco-chip Multi Millets variant adds a touch of indulgence. Both variants have perfectly balanced the two key elements of taste and nutrition, making them a great snacking option for consumers.
Ali Harris Shere, COO, of Biscuits and Cakes Cluster, ITC Foods Division, said, “At ITC, we are committed to providing our consumers with nutritious and sustainable food choices. With Mission Millet, we have embarked on a journey to build a culture of millet consumption through an exciting range of ‘good for you’ products. The new millet cookies are an integral step towards that mission.
“With the goodness of millets and the unique flavours at the centre stage, we are sure that our consumers will enjoy this new range of biscuits. We believe that these millet cookies will not only satisfy the taste buds of our consumers but also have nutrients like protein and iron.”