Protein-snacking brand Max Protein has secured superstar Kartik Aaryan as their brand ambassador. Using Kartik Aryan’s popularity and fan base, Max Protein is planning to enhance its brand image and build a stronger link with its target audience, which includes the younger generation.
A campaign is to be launched centred on enlightening consumers about the significance of combining protein into one’s diet and promoting Max Protein’s protein-rich snacks as a healthy snacking option under the concept of ‘Protein Police’. The association with the star will enhance the brand’s visibility and market value.
KartikAaryan said, “As a fitness enthusiast, I trust that protein intake plays a vital role in living a healthy lifestyle, which should ideally be a necessity rather than a choice.” “I am pleased to come onboard with Max Protein to endorse and further boost the idea of healthy yet tasty protein bars and cookies.”
Vijay Uttarwar, CEO at Naturell India Pvt. Ltd., noted, “In the highly competitive snacking market, association with a popular celebrity like Kartik Aaryan will maximize the reach for the Max Protein brand. This will help the brand stand out in the market and attract more customers. Our brand aims to cater to the younger generation, which is looking for convenient and healthy snacking options.
Kartik Aaryan will help further cement Max Protein’s name in the market by reaching out to our key audience. In addition to the above, Max Protein also plans to launch limited-edition products featuring Aryan’s image to create buzz and drive sales.