Magicpin, the offline fashion discovery and savings platform, has successfully integrated Domino’s Pizza into the Open Network for Digital Commerce (ONDC). This integration aims to onboard over 1300 Domino’s stores onto the network within the next 45 days via Magicpin. Presently, the service is operational in Delhi-NCR and Bengaluru, encompassing more than 550 outlets.
Magicpin, having recently achieved a milestone of 50,000 food orders in a single day under the ONDC umbrella, stands as the largest aggregator and supplier on the ONDC network. Anshoo Sharma, CEO and co-founder at Magicpin, emphasized the popularity of pizza among the 5 lakh SKUs offered on their platform. He stated, “The ONDC model breaks down the e-commerce value chain, offering a user-friendly platform for customers to explore and order. We have rapidly scaled to nearly 50,000 orders a day.”
The collaboration between Magicpin and Domino’s through ONDC aims to enhance customer accessibility, streamline the ordering process, and diversify Domino’s online sales channels.
So other major food chains such as Rebel Food brands (Faasos, Oven Story, Behrouz Biryani), McDonald’s, Burger King, WowMomo, Pizza Hut, Nirula’s, Krispy Kreme, Taco Bell, Barbeque Nation, and Barista are also currently live on the ONDC network via Magicpin. These services are accessible on various buyer apps, such as Paytm, Phonepe’s Pincode, and Ola.