McDonald’s files Trademarks to set up a location in the metaverse. The world’s largest fast-food restaurant chain – which has more than 39,000 locations in about 100 countries, claims they will be able to deliver food in person and online. The company filed 10 applications with the US Patent and Trademark Office earlier this month for the McDonald’s brand and McCafe.
So McDonalds is all set for “operating a virtual restaurant online featuring home delivery”. Other brand offshoots such as entertainment and events using the McDonald’s and McCafe names have been trademarked and include “online actual and virtual concerts”.
“You are hanging out in the metaverse and get hungry. You don’t have to put down your headset. You walk into a McDonald’s and place an order. It arrives at your door”. It will now take around eight months before The US Patent and Trademark Office likely approved the request.
It is expected that many brands will make these filings within the next 12 months as no one wants to be the next Blockbuster and just completely ignore a new technology that’s coming.
Facebook, now known as Meta, has already opened up its metaverse world, Horizon Worlds, and Microsoft plans to open up a metaverse version of its Teams app soon. Smaller companies can get in on the action too, by buying their own space on ready-made metaverse platforms such as Sandbox, Decentraland and Mirandus.