PepsiCo has announced the launch of its latest product, bubly burst. Described as a flavour-forward, lightly sweetened sparkling water beverage, bubly burst boasts bold fruit flavours, vibrant colours, zero added sugar, and minimal calories.
The new bubly burst lineup offers six enticing flavours: Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade, and Tropical Punch. Each flavor contains a mere 10 calories or less, with no added sugar, and is packaged in 100% recycled PET single-serve 16.9-ounce bottles.
Todd Kaplan, Chief Marketing Officer of Pepsi and Sparkling Water, expressed enthusiasm about the launch, highlighting bubly’s stellar performance in the sparkling water category. He emphasized that bubly burst caters to consumers seeking a slightly sweeter taste while maintaining the category’s key attributes.
The rollout of bubly Burst will encompass nationwide availability in grocery, gas, and convenience stores, as well as online platforms. To bolster awareness, PepsiCo plans to initiate a comprehensive 360-degree campaign featuring TV commercials, social media engagement, digital marketing, and eCommerce support.
This strategic move reflects PepsiCo’s commitment to innovation and consumer satisfaction, aiming to further solidify bubly’s position as a leader in the sparkling water market while attracting new audiences to the brand.