India’s packaged food and beverages (F&B) market is poised for its next growth wave, with Redseer Strategy Consultants projecting the sector to expand from $100 billion to over $150 billion by 2030, driven largely by the rapid rise of quick commerce.
According to Redseer’s latest report, “Reinventing Packaged F&B with Quick Commerce,” the quick commerce segment is expected to surge from $4 billion currently to over $25 billion in gross merchandise value (GMV) by 2030. Its share in the overall packaged F&B market is likely to grow from around 4% to nearly 15–20%, outpacing traditional retail formats.
With over 50 million monthly users across 250+ cities, quick commerce is no longer limited to last-minute purchases but is increasingly shaping daily consumption patterns. The shift is influencing how brands approach product innovation, category strategy, and investments.
Consumer preferences are also evolving. Gen Z is driving higher protein consumption, while millennials are prioritizing clean-label products and are willing to pay a premium for healthier options. This trend is expanding beyond metros into smaller towns, where households are gradually incorporating protein-rich foods such as paneer, soya, and sprouts into regular diets, alongside a conscious reduction in refined sugar and oil.
Mrigank Gutgutia, Partner at Redseer, noted that quick commerce is becoming a “structural force” in the industry, fundamentally altering how growth is built and realized across the ecosystem.
The impact is particularly visible in the ready-to-cook (RTC) segment. Smaller households, time constraints, and rising adoption of appliances like microwaves and air fryers are boosting demand for convenient, portion-controlled meal solutions. Quick commerce has further enabled spontaneous meal decisions, supported by delivery timelines of 10–15 minutes. The frozen RTC segment on these platforms is already estimated at around $375 million, while chilled categories such as batters stand at approximately $400 million.
Kushal Bhatnagar, Associate Partner at Redseer, highlighted that quick commerce is reshaping consumption occasions, with categories like RTC foods, functional beverages, and chocolates evolving based on specific consumer needs and frequency of use.
Health-focused products are emerging as a major growth driver, especially in beverages. Functional drinks, protein-infused offerings, and packaged coconut water are gaining traction, aided by quick commerce platforms that facilitate trial and repeat purchases. Despite this growth, India’s per capita consumption of non-alcoholic ready-to-drink beverages remains below global averages, indicating significant headroom for expansion.
The report underscores that as convenience, health, and speed converge; quick commerce will play a defining role in the future of India’s packaged F&B market.