Roastea started its first vertical, “The Corporate Coffee and Tea Vending Machine,” in 2019, catering to corporates, offices, hospitals, and the like. From dishing out 500 cups a day in 2019 to a staggering 30,000 cups every day, Roastea has been expanding its footprints across Indian corporates, hospitals, government entities, and industrial sectors, amongst others.
The rapidly-growing footprint of Roastea began with coffee and tea vending machines and has grown to over 300 vending machines on the ground and under construction in 2021. Indian startups have been in focus for quite a while. Young entrepreneurs with a thirst for innovation are reaching the zenith of success by adding value to the overall startup ecosystem.
Roastea is the result of the brother duo’s innovative minds and unprecedented thought to serve beverage-lovers with 25 plus varieties from a single vending machine. From serving 30,000 customers a day to doubling the target in the coming days, Roastea is carving out a niche in the Indian beverage market with its enriching taste, a never-seen-before product portfolio, quality commitment, customer satisfaction, and hassle-free services.
Roastea is now on the path to great success. What started as an idea at a law firm back in 2019, has transformed into a “complete beverage company” today. The lawyers-turned-entrepreneurs duo of Chaitanya and Anurag established Roastea with a vision to provide good quality products whilst catering to all kinds of palates.
Anurag Bhamidipaty, Founder of Roastea, said, “Our Fresh-Milk based vending machines are the perfect “Pantry Replacement” that an office has been looking for. We use our own coffee and tea blends with specially curated green tea to satisfy the customers’ palates. Our dedicated in-house tech team and house customer service team are always available for instant support. We are competitive and are far better priced as compared to our competitors.
While the partner and founder of Roastea, Chaitanya Bhamidipaty, added, “With a keen focus on homemade chais, people just love to relish our masala chais.” We have received multiple inquiries for our vending machines to be placed in their households. With our vending machines, we will, believe it or not, revolutionise the much-loved Indian beverages while saving them time and energy.
Presently, Roastea holds pan-India contracts with several corporate companies. Within one year of starting our business and just 17-18 operational months during a pandemic-hit market, we’ve scaled new heights. So far, we are present in Delhi-NCR, Maharashtra, Karnataka, and Gujarat. “With a focus on pan-India expansion, we’re improving, excelling, and going above and beyond to establish ourselves as a beverage connoisseur brand across the country,” Anurag Bhamidipaty said.
The current revenue rate is a whopping Rs.6 crore. Roastea has a wide portfolio ranging from filter coffees to western-style coffees (Cappuccino, Latte, Americano), Indian Masala Chais (Elaichi, Ginger, Masala, Tulsi, and Lemongrass) to artisanal green teas (Detox Kahwa, Kashmiri Kesar Kahwa, Lemon Ginger, and Honey Lemon). The product basket also includes haldi-milk and kaadha as immunity boosters. Roastea leverages IoT technology in its vending machines to analyse consumer behavior, track customer preferences and record a consumption matrix. Touch-less dispensing (through a QR code facility) and Inventory Management empower Roastea vending machines to be smart, safe, and quick in the post-Covid era.