TABP Snacks & Beverages, the value-driven beverage maker known for converting traditional street drinks into hygienic, packaged formats, has raised approximately ₹26 crore ($3 million) in a funding round led by LC Nueva. Entrust Family Office, along with investors Arun Mukherjee and Soumya Malani, also participated in the round, the company said in a statement.
The fresh capital will be deployed to deepen distribution across southern and eastern India, expand product formats, and increase manufacturing capacity. The company aims to strengthen its presence in tier-2 cities, industrial clusters, and rural markets, where demand for clean, affordable beverages continues to grow.
“India’s beverage revolution won’t be defined by metros alone but by consumers of Bharat,” said Prabhu Gandhikumar, Co-founder and CEO of TABP. “For millions in smaller towns and rural regions, there’s still a gap between taste, hygiene, and affordability. Our goal is to deliver quality beverages that feel aspirational yet remain accessible.”
Founded in 2018 by husband-wife engineer duo Prabhu Gandhikumar and Brindha Vijayakumar, TABP has carved a niche by standardizing popular local drinks at affordable price points. Its portfolio targets bottom-of-the-pyramid consumers seeking hygienic, packaged alternatives to street beverages.
The company posted ₹212 crore in revenue in FY25 and has set a target of reaching ₹800 crore within the next three years. TABP also plans to scale operations pan-India and evaluate a potential public listing as it expands.
The funding comes amid strong growth in India’s non-alcoholic beverage segment, currently valued at ₹1.38 lakh crore and projected to reach ₹2.1 lakh crore by 2029. Rising hygiene awareness, affordability-led consumption, and deeper penetration of organized brands in rural markets are driving sector momentum.
With fresh backing and a sharpened focus on regional expansion, TABP plans to cement its position as a leading player in India’s value beverage space, catering to what it calls the “real Bharat” consumer.