Fresh-to-home delivery companies that can meet the cleanliness and quality requirements of clients
Home-cooked Indian food defies categorization and classification. Every food is prepared differently, and as you travel between states, the spices grow more subtle. This is both a cause for celebration and a major issue for ecommerce companies that must serve to such a diverse range of options, especially in the melting pot that is our cities.
For the purposes of this piece, we’ll limit ourselves to non-vegetarian cuisine. Contrary to popular notion, today more than 70% of Indians consume meat in some manner.
An ecommerce company with a large increasing clientele willing to buy everything online has a huge growth opportunity. Add to that consumers’ growing aversion to visiting or purchasing from wet markets, which account for about 90% of the meat sector.
Taking a bite out of the preference pie
The seafood market in India is a well-organized sector. Poultry is a business that is equally integrated. You’ll discover enough resources to build a chain and work on streamlining and optimizing the system for both sorts of meat.
When you have to include mutton (lamb and goat) in the offerings, it becomes a challenge. The meat has a variety of flavours and textures due to different breeds that vary by location dependent on climatic circumstances and feed.
Customers interpret each taste differently based on their personal experiences, making it difficult for any provider to bring consistency into the mix. Creating a brand from such an uncontrollable variable is a problem that has yet to be solved. Maybe there’s an opportunity!!
Inventory is being depleted.
Inventory management is one of the most challenging problems to solve in a corporation. The countless SKUs that must be kept in stock is a difficult balance to strike.
Every provider faces the challenge of maximizing customer satisfaction while minimizing inventory management losses. If this isn’t done correctly, it can rapidly mean the end for a number of enterprises.
Here, data processing, artificial intelligence, customer surveys, and data analytics that match demand in each location with meat types, volumes, and cuts win hands down.
Traditional cooking
Some people have been displaced from their homes as a result of COVID-19, while others have been brought closer to their loved ones. As a result, there is a strong desire for all things simple and conventional.
Customization requests, such as turmeric wash, are a very real request based on cultural preferences. There’s also the issue of customising a meat wash to meet the needs of each Indian community’s cultural rituals.
Regulators are stirring the cauldron.
The rules in the Indian food business, as well as the FSSAI norms, have improved significantly in recent years. Every home business, chef, or cook is now required to register, follow requirements, and be certified, or face penalties.
This means fewer garage startups, particularly in the meat industry, and cleaner, healthier food for all customers.
Regardless of the uproar, things have improved for the better. Superior equipment, sanitary standards, and quality control are all routine operating procedures. At this point, industry advisors that help startups set up shop have a lot of opportunities.
Price sensitivity is the crux of the issue.
Another important deciding factor for a price-sensitive market like India is price versus cut against quality versus processing method. For a big portion of the floating crowd, loyalty changes depending on price or deal of the day are common.
While the processing technique of stationary suppliers attracts loyalty, the processing method, quality, and pricing are the battlegrounds for ecommerce businesses. For the needle to go upward on the profit graph, the trifecta must be managed every single day.
Including beef in the blockchain
Brands must invariably work on backward integration with farmers to comply to the quality and consistency that consumers need in order to inspire consumer loyalty and confidence.
Blockchain can be used to provide transparency and traceability to consumers. The consumer may find out which batch the beef came from, when it was purchased, and where it was purchased.
Every problem is a potential opportunity disguised as a problem. The perspective of an entrepreneur will define which is which and how they choose to bring the fresh to home concept to life in the meat sector.