Shroff, according to Coca-Cola, will help the brand build recognition among young people and millennials in India.
The Coca-Cola Zero Sugar brand, which is owned by Coca-Cola India, just debuted its newest advertising campaign, “Best Taste Ever?” for which it has enlisted actor Tiger Shroff. According to the business, Shroff will help the brand gain recognition among Indian millennials and young people.
The integrated marketing effort hopes to generate discussion on this while showing how difficult it is to resist the beverage’s delicious flavour. The advertising campaign is now running on television, digital, outdoor, social media, and in stores.
Shroff, in the new campaign, lends his own energy and freshness to the brand because he is a fitness hero and, like most young people, would not want to compromise on having excellent taste, according to Kaushik Prasad, director of marketing at the firm.
The actor exclaimed, “I am thrilled to work with them. The beverage has a wonderful balance of delicious flavour and few calories, making it hard to refuse.
The collaboration with Tiger to make this exciting idea a reality was a lot of fun, according to Sukesh Nayak, the chief creative officer of Ogilvy India. Keep an eye on the wonderful taste since there will be a lot more on this concept soon.
India’s market for non-alcoholic drinks might reach $1.47 trillion by 2030 at a compound annual growth rate of 8.7%, claims research. The size of the whole beverage industry, which includes carbonated soft drinks, juices, bottled water, and fruit-based beverages, was estimated by the economic policy think tank ICRIER to be Rs. 67,100 crores in 2019.