Direct-to-consumer meat and seafood brand Zappfresh is in advanced discussions to acquire a majority stake in Haryana-based GM Foods, signalling its continued push into the ready-to-cook and frozen foods segments, according to sources familiar with the matter.
The proposed transaction is being negotiated at a valuation of ₹20 crore and, if finalized, will strengthen Zappfresh’s expanding portfolio beyond fresh meat into adjacent convenience food categories. GM Foods manufactures a range of ready-to-cook breakfast staples, spices, and dessert mixes, offering Zappfresh a strategic entry into high-frequency household consumption segments.
This potential acquisition aligns with Zappfresh’s recent diversification into frozen vegetarian snacks under its Meevaa Foods label, as it looks to sharpen competition with established players such as MTR Foods in breakfast mixes and DS Foods’ Catch spices brand.
If completed, the GM Foods deal would mark Zappfresh’s fourth acquisition in four years, underscoring an aggressive inorganic growth strategy. Earlier this year, the company acquired a 51% stake in Ambrozia Frozen Foods through Avyom Foodtech for ₹7.5 crore. It had previously acquired online meat delivery platforms Bonsaro in 2024 and Dr Meat in 2023, expanding its footprint across western and southern India.
The move reflects a broader strategy to evolve from a niche meat delivery service into a diversified food platform, tapping into India’s rapidly growing demand for convenience foods and ready-to-cook solutions. Industry observers note that such consolidation could intensify competition in the online food delivery and packaged foods ecosystem, as digital-first brands increasingly broaden their offerings to capture a larger share of the consumer wallet.