PepsiCo has introduced its first major corporate rebranding in nearly 25 years, signaling a decisive move to position itself as a broad-based food and beverage powerhouse rather than a company synonymous primarily with Pepsi cola. The refreshed identity comes amid shifting consumer perceptions, pressure from investors, and a renewed focus on sustainability and innovation.
The new visual identity features a white lowercase “p” encircled by symbols representing key business pillars: an earthy orange grain motif for food, a blue water droplet for beverages, and a green leaf symbolizing the company’s Pep+ sustainability program. These sit atop a deep green graphic meant to evoke a smile — tying into PepsiCo’s new brand line, “Food. Drinks. Smiles.”
This marks a departure from decades of corporate logos closely aligned with the iconic blue-and-red Pepsi design. According to PepsiCo, only 21% of consumers can name a brand in its portfolio beyond Pepsi, despite the company owning more than 500 global brands, including Lay’s, Quaker, Gatorade, and Tropicana. The rebrand aims to build stronger recognition across its product range and spotlight its growing investments in categories beyond carbonated soft drinks.
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said CEO Ramon Laguarta.
The updated brand system emphasizes earthy tones and a custom lowercase typeface to convey approachability and “real-world” warmth. Digital platforms have already transitioned to the new look, with packaging updates expected to roll out globally beginning early next year.
The shift comes as PepsiCo faces slowing growth in some legacy segments and intensifying investor scrutiny. Activist fund Elliott Investment Management recently acquired a nearly $4 billion stake, urging the company to streamline operations and divest underperforming units. Meanwhile, flagship Pepsi’s full-sugar variant has slipped in U.S. rankings, falling from No. 2 to No. 4 in volume sales in recent years.
To reinvigorate growth, PepsiCo has been expanding its “better for you” offerings, highlighted by acquisitions such as gut-health soda brand Poppi and Mexican-American food label Siete. The company has also pledged to remove artificial colors and ingredients from key products and ramp up its use of AI for operational efficiency.
PepsiCo’s leadership says the new identity underscores its consumer-first strategy and long-term vision across snacks, beverages, and sustainability-led initiatives.
“We obsess over consumers and how we can show up more in their lives,” said Jane Wakely, chief consumer and marketing officer and chief growth officer of PepsiCo International Foods.
With the launch, PepsiCo aims to reshape how consumers, investors, and the industry see the 128-year-old company — not just as a soda maker, but as a global food and beverage giant with aspirations for a healthier, more sustainable future.