Indian dairy and nutrition brand Epigamia, the flagship brand of Drums Food International, has entered the UAE market with the launch of its Turbo 25g Protein Milkshakes, marking its first international expansion. The products are being rolled out exclusively on e-commerce platform Noon through a strategic partnership with Modist Global.
The UAE foray underscores Epigamia’s ambition to build a global footprint by tapping into markets with a strong demand for functional and high-protein beverages. The Middle East has emerged as a key growth region, driven by a young, health-conscious and convenience-oriented consumer base.
As part of the initial phase, Epigamia’s protein milkshakes will be available on Noon and quick-commerce platform Noon Minutes. Following the exclusivity period, the brand plans to widen its digital presence across other major platforms, including Amazon.ae, Careem and Talabat.
“This is an important milestone as we take Epigamia beyond India,” said Ankur Goel, Co-founder and COO of Epigamia. He added that the Middle East aligns well with the company’s focus on quality-led, functional nutrition and premium dairy-based offerings.
Modist Global is supporting Epigamia’s UAE launch by managing regulatory approvals, marketplace onboarding and cold-chain logistics, enabling the brand to establish a strong operational base in the region.
With the UAE entry, Epigamia signals the start of its international growth strategy, positioning its protein-forward portfolio to cater to evolving global consumption trends.