With temperatures rising earlier than usual, Mother Dairy expects sales across key summer categories to grow by more than 30 per cent, led by strong demand for ice creams, curd, and dairy-based beverages.
According to Deputy Managing Director Jayatheertha Chary, the early onset of summer and sustained heat is likely to create favourable conditions for the dairy and frozen dessert segment. He said the company is fully prepared to meet the anticipated surge through expanded production capacity, strengthened cold-chain infrastructure, and early mobilization of assets.
The company, a wholly owned subsidiary of the National Dairy Development Board, is also banking on innovation and localization to drive seasonal consumption. Consumers can expect around 30 new product launches spanning ice creams and fresh dairy offerings. These include industry-first 2-in-1 matka and tub formats, premium cups and cones in new flavours, low-calorie ice creams, and regional favourites such as jamun yoghurt, shrikhand, pista, and Rabri variants.
Mother Dairy has already initiated its summer outreach with a brand campaign linked to the ongoing ICC Men’s T20 World Cup and plans to sustain engagement through the season to strengthen brand relevance across markets.
The company’s outlook reflects broader optimism within the dairy and frozen dessert industry as climate-driven consumption patterns continue to shape seasonal demand.
With temperatures rising earlier than usual, Mother Dairy expects sales across key summer categories to grow by more than 30 per cent, led by strong demand for ice creams, curd, and dairy-based beverages.
According to Deputy Managing Director Jayatheertha Chary, the early onset of summer and sustained heat is likely to create favourable conditions for the dairy and frozen dessert segment. He said the company is fully prepared to meet the anticipated surge through expanded production capacity, strengthened cold-chain infrastructure, and early mobilization of assets.
The company, a wholly owned subsidiary of the National Dairy Development Board, is also banking on innovation and localization to drive seasonal consumption. Consumers can expect around 30 new product launches spanning ice creams and fresh dairy offerings. These include industry-first 2-in-1 matka and tub formats, premium cups and cones in new flavours, low-calorie ice creams, and regional favourites such as jamun yoghurt, shrikhand, pista, and Rabri variants.
Mother Dairy has already initiated its summer outreach with a brand campaign linked to the ongoing ICC Men’s T20 World Cup and plans to sustain engagement through the season to strengthen brand relevance across markets.
The company’s outlook reflects broader optimism within the dairy and frozen dessert industry as climate-driven consumption patterns continue to shape seasonal demand.