Arun Icecreams, the flagship ice cream brand of Hatsun Agro Product, made its debut at the New York India Day Parade on August 16, distributing more than 15,000 ice creams as it looks to build its presence among consumers in the United States.
The parade, held along Madison Avenue in New York, marked the brand’s first participation in the annual celebration. Arun Icecreams served a selection of popular flavours, including Butterscotch Sandwich, Cream n Cookies Donuts, Vanilla Bites, Popitos Kacha Mango and Malai Kulfi.
The activation comes as Arun Icecreams steps up its international expansion. The company has recently entered the US market as part of efforts to increase brand visibility and connect with a wider consumer base beyond India.
R.G. Chandramogan, chairman of Hatsun Agro Product, said the New York event offered the company an opportunity to introduce Arun Icecreams to a broader audience while showcasing flavours that have been popular with Indian consumers for generations.
“As we continue to strengthen our presence in the United States, this event gives us an opportunity to share the Arun Icecreams experience with a wider audience,” Chandramogan said.
He added that the company aims to take the brand to more consumers across international markets while building its global presence incrementally.
The New York activation comes as Indian food and beverage brands increasingly look to overseas markets to expand their consumer base and establish greater international recognition. For Arun Icecreams, the US expansion provides a platform to introduce its India-focused flavour portfolio to a new audience while strengthening the brand’s global identity.