West Assam Milk Producers’ Cooperative Union Ltd. (WAMUL) launched a honey brand under the name ‘Purabi’ on May 20 during an event commemorating World Bee Day, which was organized by the Ministry of Agriculture and Farmers Welfare, Government of India, at the College of Agriculture in Waraseoni, Balaghat district in Madhya Pradesh. The ceremony was attended by the Union Minister of Agriculture and Farmers Welfare, Narendra Singh Tomar, who inaugurated the event.
‘Purabi’ honey will be sourced from the local beekeepers of Assam. The first FPO promoted by WAMUL was Naba Milon Beekeepers and Producer’s Cooperative Society Limited, Kamrup.
The Chairman of NDDB, Meenesh Shah, said, “West Assam Milk Producers’ Cooperative Union Limited (Purabi Dairy), the largest dairy in the Northeast region of our country, formed a Honey FPO in Kamrup district of Assam as a CBBO. The raw honey produced by the farmers of this FPO will be procured, processed, and marketed by the milk union as ‘Purabi Honey.”
Purabi Honey’ was launched alongside other honey brands produced by various CBBOs across India as part of the government’s ambitious 10,000 FPO initiative. WAMUL has been entrusted with developing the honey FPO in Kamrup Rural, and Naba Milon Bee Producers is one of the successful FPOs established under this initiative.
General Manager WAMUL, SK Parida, said that Purabi, as a brand, has always stood for good health and well-being with its range of high-quality dairy products and has extended the portfolio with Purabi Honey, which stands on a similar plank of good health. Additionally, the cooperative network also provides an opportunity to enhance the farmers’ income through honey production.