India’s summer consumption patterns are becoming increasingly predictable, with ice cream orders peaking sharply at 9 PM across cities, according to Swiggy Instamart’s Summer Trends…
View More India’s 9 PM Ice Cream Habit Drives Predictable Summer Shopping Surge: Report
Dairy major Mother Dairy has introduced over 30 new products across its value-added portfolio this summer, aiming to drive more than 30% growth across key…
View More Mother Dairy Launches 30+ Summer Products, Targets 30% Growth with Premium and Regional Push
Orange-flavoured soft drink brand Mirinda has launched a new global brand platform, ‘Smile Please’, alongside a refreshed visual identity aimed at strengthening its appeal among…
View More Mirinda Unveils ‘Smile Please’ Platform with Global Brand Refresh to Deepen Youth Connect
Confectionery major Perfetti Van Melle has appointed Black White Orange (BWO) as the official licensing partner for its flagship brand Chupa Chups in India, as…
View More Perfetti Van Melle Appoints Black White Orange to Expand Chupa Chups Licensing in India
Ice cream maker Dinshaw’s Dairy Foods has launched its ‘Dildaari’ campaign this summer, combining a product upgrade with an emotionally driven narrative featuring former Indian…
View More Dinshaw’s ‘Dildaari’ Campaign Blends 3x Chocolate Innovation with Kambli Story, Sparks Debate and Demand Surge
Introduces globally inspired flavours of Pista Kunafa and Café Mocha for a Gen Z audience that’s increasingly experimenting with taste. National, 28th April 26: Vadilal Industries launches…
View More Vadilal Taps into Gen Z’s Love for Experimentation with ‘#IceCreamWaliSituationship’
Britannia Industries has strengthened its premium snacking portfolio with the launch of a new caramel-dipped variant under its popular Britannia 5050 range, as it taps…
View More Britannia Industries Expands 5050 Portfolio with Premium Caramel-Dipped Variant
Snack giant, PepsiCo, is betting big on the upcoming FIFA World Cup, with its flagship brand Lay’s rolling out a global, limited-edition flavour campaign inspired…
View More Lay’s Unveils 40 Global Flavours to Tap World Cup Frenzy
Basmati rice exporters have urged the government to step in and regulate soaring shipping charges, warning that escalating war-related surcharges amid the West Asia crisis…
View More Basmati Exporters Seek Urgent Govt Intervention as War-Linked Shipping Costs Surge
In a move aimed at strengthening food safety oversight, the Food Safety and Standards Authority of India (FSSAI) has introduced a dedicated ‘Food Recall’ module…
View More FSSAI Digitizes Food Recall System with FoSCoS Upgrade, Enables Real-Time Alerts and Tracking