Starbucks, the iconic American coffee brand, has successfully expanded its presence in India beyond metropolitan areas, tapping into the growing consumer demand for lifestyle products…
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Author: agronfood
Sweetener Aspartame is safe within advised limits: WHO
The leaked opinion from the World Health Organization’s International Agency for Research on Cancer (IARC) regarding the artificial sweetener aspartame caused some concerns in the…
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Sting becomes the fastest-growing beverage for PepsiCo India
PepsiCo India’s energy drink Sting has become the fastest-growing beverage in their portfolio, surpassing long-standing brands like PepsiCo and Mountain Dew. George Kovoor, Senior VP-Beverages…
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Why the younger generation in India is gravitating toward cafe chains
Cafe chains in India are experiencing faster growth compared to quick-service restaurants (QSR) as young, ambitious consumers increasingly prefer to socialize and spend time in…
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Competing with National Brands is a Challenge for Regional Manufacturers Or Does it seem so?
Synopsis Regional brands aiming to be pan-India players will need deep pockets and plenty of patience to win over consumers, especially in a cash-starved economy.…
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PACKAGE DYNAMICS
Unravelling the Role of Packaging and its Expectations Because it is the initial point of contact between a consumer and a product, product packaging is…
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Ingredients that enhance good flavours while masking undesirable ones
Ingredient technologists assist formulators in addressing issues such as cost, storage, and shelf-life needs, as well as taste control Clean-label and better-for-you products are rapidly…
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BRAND IMAGE + INTERIOR DESIGNING = A SUCCESSFUL ICE CREAM PARLOUR MODEL
The eye of the designer is all about aesthetics, functionality and creating a memorable brand experience The design of an ice cream parlour is vital…
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Crisil raises concerns over ‘inflation’ in pulses due to changing weather patterns
Crisil Ratings has expressed concerns about inflation in pulses due to changing weather patterns, highlighting the potential impact on prices. They predict that if pulse…
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Domino’s Pizza partners with Uber for food delivery
Domino’s Pizza has announced a new partnership with Uber, enabling customers to conveniently order Domino’s products through Uber’s food delivery apps. This collaboration has resulted…
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