Graviss May Revamp Dunkin with Indianised Desserts, Sugar-Free Options and Wider Menu Portfolio
Baskin Robbins’ India operator Graviss Group is reportedly in discussions to acquire the India franchise rights of global donut-and-coffee chain Dunkin’ from its parent company Inspire Brands, marking a potential new chapter for the brand after a challenging journey in the Indian market.
The development comes after Jubilant FoodWorks, which introduced Dunkin’ in India in 2012, decided to end its 15-year franchise agreement with Inspire Brands. Jubilant, which also operates Domino’s Pizza and Popeyes in India, will officially conclude its Dunkin partnership on December 31, 2026.
According to industry reports, Graviss and Inspire Brands are exploring a possible agreement due to strong synergies between Baskin Robbins’ ice cream operations and Dunkin’s dessert-and-beverage portfolio. The combination could allow better utilisation of retail networks, backend infrastructure, supply chains and consumer reach.
If the deal goes through, Graviss is expected to undertake a major transformation of Dunkin’s India strategy. Industry sources suggest the company may move beyond the traditional donut-and-coffee format, which has struggled to gain large-scale acceptance among Indian consumers.
The revamped approach could include a wider dessert portfolio, more India-focused flavours, sugar-free offerings, premium products and an expanded food menu designed around local preferences.
Dunkin entered India in April 2012 through Jubilant FoodWorks and initially witnessed rapid expansion, reaching more than 70 stores within four years. However, the standalone donut café model faced challenges as Indian consumers showed stronger preference for broader food menus and value-driven formats.
Over the years, Jubilant reduced Dunkin’s footprint by shutting several outlets and converting larger stores into smaller kiosks and takeaway formats. By FY25, Dunkin had only 27 operational stores in India, contributing around 0.61% to Jubilant FoodWorks’ revenue, while reporting losses of approximately ₹19.1 crore.
In March, Jubilant informed regulators that exiting the Dunkin partnership would not have any significant financial or operational impact on the company.
For Graviss Group, the potential acquisition could strengthen its position in India’s growing dessert and foodservice segment. The company has successfully operated Baskin Robbins in India since 1993 and acquired complete ownership of the brand’s operations across the SAARC region in 2007.
Today, Baskin Robbins India operates through more than 800 ice cream parlours across 230 cities, along with over 5,000 retail touchpoints. Graviss also exports Baskin Robbins products to international franchise markets including Maldives, Mauritius and Seychelles.
Apart from Baskin Robbins, Graviss Group has interests across hospitality, real estate and food businesses. It owns InterContinental Marine Drive Mumbai, Mayfair Banquets and low-calorie ice cream brand The Brooklyn Creamery. Graviss Foods reported revenue of around ₹354 crore in FY25.
Globally, Dunkin’ became part of Inspire Brands in 2020. The company has maintained that it remains committed to India and intends to expand the brand with a new franchise partner.
With Graviss’ experience in frozen desserts, retail expansion and localisation, the possible partnership could offer Dunkin another opportunity to reshape its India strategy and compete in the fast-growing café, bakery and dessert market.