Britannia NutriChoice has ventured into the realm of health technology with its latest innovation, the NutriPlus app. This pioneering app, developed in collaboration with Aktivo Labs, a renowned technology firm specializing in evidence-based health solutions, marks a significant stride towards promoting well-being among the masses.
Recent findings by the Indian Council of Medical Research (ICMR) have underscored a concerning surge in metabolic non-communicable diseases (NCDs) across the nation. Shockingly, millions are diagnosed with diabetes and pre-diabetes annually, while hypertension and related ailments afflict a staggering portion of the population. This escalating health crisis not only poses challenges for individuals but also strains the healthcare infrastructure of densely populated countries like India.
Embracing quantified health principles, the NutriPlus app empowers users from diverse backgrounds to lead healthier lives by leveraging continuous health monitoring technology. By detecting potential health issues early on, the app facilitates timely interventions, thereby alleviating the burden on healthcare systems.
Crafted by a team of experts from Aktivo Labs, the NutriPlus app delivers personalized health insights through its innovative features. Notably, the app provides users with a daily NutriScore, consolidating various health metrics, such as exercise and sleep duration, into a single indicator. This holistic approach offers individuals a clear roadmap for enhancing their well-being without the need for wearable devices.
Commenting on this milestone collaboration, Prof. Richard Siow from King’s College London lauded the initiative for its potential to mitigate the risk of age-related NCDs through accessible lifestyle interventions.
Amit Doshi, Chief Marketing Officer of Britannia Industries, expressed confidence in the NutriPlus app’s ability to cater to the evolving preferences of health-conscious consumers. Through a simple QR code scan on Britannia NutriChoice packs, millions of households across India can access the app, thereby fostering a culture of informed wellness choices.
Gaurav Mukherjee, CEO and Co-Founder of Aktivo Labs, reiterated the company’s commitment to empowering organizations like Britannia to leverage technology for community health improvement.
Moreover, the NutriPlus app not only tracks progress but also incentivizes users’ engagement with exciting rewards and recognition. From fitness vouchers to dream holidays, every milestone achieved on the wellness journey is celebrated, motivating individuals to strive for better health.
With the launch of the NutriPlus app, Britannia NutriChoice emerges as a trailblazer in promoting holistic well-being through innovative health-tech solutions, ushering in a new era of personalized healthcare in India.