Diversified conglomerate ITC Ltd is sharpening its focus on protein-rich foods as it seeks to capitalize on the rapidly expanding health and wellness segment in…
View More ITC Accelerates Protein Push, Targets India’s Booming Health & Wellness Foods Market
India’s packaged snack industry is finding it difficult to reduce sugar content, even as consumers increasingly demand healthier, low-sugar and high-protein alternatives. According to data…
View More India’s Snack Makers Struggle to Cut Sugar Despite Rising Health Demand
The rapid rise in processed food consumption—driven by urbanisation, nuclear families, dual-income households, and convenience-led buying—has triggered a parallel shift in consumer awareness. Today’s shoppers…
View More Clean Label Craze Gains Ground as Consumers Demand Simpler, Safer Foods
ITC Limited has introduced Aashirvaad Iron Shakti Salt, a fortified product aimed at addressing widespread iron deficiency and anemia in India. Launched under its Aashirvaad…
View More ITC Launches Iron-Fortified Salt to Tackle Anemia in India
Wheat bran, long treated as a low-value byproduct of flour milling, may soon find a new role in India’s food processing industry as a functional…
View More Wheat Bran May Emerge as India’s Next Functional Food Ingredient
In a move reflecting the growing demand for functional and clean-label nutrition in India, Skyway has launched Cloud Shake, a ready-to-drink protein milkshake positioned as…
View More Skyway Enters RTD Nutrition Market with Protein Milkshake Sweetened by Monk Fruit and Ashwagandha
iD Fresh Food has expanded its protein-focused product portfolio with the launch of iD Protein Chapati and iD Protein Parota, strengthening its presence in the…
View More iD Fresh Food Expands Protein Portfolio with Launch of Protein Chapati and Protein Parota
IB Group marked World Protein Day by rolling out a nationwide nutrition awareness campaign titled ‘Har Ghar Har Din Chicken Protein’, reaching more than 2,500…
View More IB Group Launches ‘Har Ghar Har Din Chicken Protein’ Drive on World Protein Day
CSIR–Central Food Technological Research Institute (CFTRI), Mysuru, in collaboration with the Association of Food Scientists & Technologists (India) (AFST[I]) and the Food Future Foundation, organized…
View More CSIR-CFTRI to Host Global Workshop on “Sensory Approaches for Sodium Reduction in Traditional Indian Foods”
Health-conscious Indians are increasingly saying “no thanks” to extra sugar in their drinks, pushing sales of zero- and low-sugar beverages to a five-year peak in…
View More Indians Ditching Sugar: Zero & Low-Sugar Drinks Surge to Record Highs in 2025