Thailand’s Best Selling Plant-Based Brand with Over 4 Million Packs Sold Since Its Launch
Six products to enjoy under this range, all priced affordably to cater to the masses.
According to Euromonitor International’s report entitled “Voice of the Consumer: Health and Nutritional Survey (fielded January/February 2021)”, 23% of global consumers want to reduce their meat consumption and 16% are aiming for a plant-based diet. This has in turn spurred demand for meatless food options. While there are already meatless options on the market, most of them are pricey. MEAT ZERO’s plant-based meat range, which comprises four products and two ready-to-eat meals, fills this gap.
It took more than three years to produce the plant-based meat products, and 2,000 experiments were helmed by hundreds of researchers and teams from the CPF Food Research and Development Centre. MEAT ZERO partnered with Fuji Oil from Japan, a world-class plant-based products company, as well as experts from the U.S. and Taiwan to develop Plant-Tec innovation. The innovation makes plant-based ingredients taste just like meat.
Traditionally, low-moisture extrusion is used to texturize protein into meat analogues. For MEAT ZERO’s future product development, the high-moisture meat analogue process is used to texturize vegetable proteins into a product with a fibrous texture akin to animal meat. The appearance, mouthfeel, and texture of the products are similar to those of real meat. They are of equal nutritional value. High-fibre, non-GMO soy—which keeps cholesterol levels in check—as well as peas, wheat, and corn, are the key ingredients.