Parag Milk Foods, the makers of India’s favourite dairy products like Gowardhan, Go, Pride of Cows and Avvatar, unveiled the expansion of their product portfolio with the launch of a range of milkshakes – Go Milkshake.
Parag Milk Foods, the manufacturers of India’s favourite dairy products such as Gowardhan, Go, Pride of Cows, and Avvatar, have announced the debut of a new line of milkshakes called Go Milkshake. It’s produced with 100 percent cow’s milk and comes in strawberry, vanilla, chocolate, and coffee flavours in 180 ml Tetra Packs. It will keep for a long time at room temperature. The thick and tasty milkshake costs Rs. 30 and is accessible via all routes of distribution.
The new milkshakes are thicker and tastier than those already available on the market. It’s the ideal drink for both kids and young adults who want a healthy way to quench their thirst. According to a new EMR research named ‘India Flavoured Milk Industry Report and Forecast 2021-2026,’ the market is anticipated to increase at a CAGR of 24% between 2021 and 2026. This opens up a lot of opportunities for the firm to profit from the increasing market. Maharashtra was India’s largest market in 2017, accounting for 18.6% of total consumption. Maharashtra was followed by Tamil Nadu (15.5%), Uttar Pradesh (12.4%), Delhi (8.9%), and Gujarat (7.5 percent).
Devendra Shah, chairman of Parag Milk Foods, commented on the introduction, saying, “Parents are constantly seeking for nutritious and tasty healthy food and beverage alternatives for their children. The Move Milkshake line was created with the needs of a modern family in mind, who want a thick and flavorful drink on the go without the effort of creating a milkshake. The drink has a low calorie content that appeals to both youngsters and adults. With this launch, we hope to grab 10-15% of the market. We are certain that our unrivalled milk quality will provide milkshake consumers with a one-of-a-kind flavour experience.”
With its fundamental positioning of ‘cow’s milk,’ PMFL has been the pioneer of different product forms and has already built a significant domination in cheese (with a near 35 percent market share) and ghee. If a brand can earn shelf space against big coops on one end of the spectrum and multinationals on the other, it becomes a very appealing offer. PMFL is well positioned to become the most desired private dairy operator in the country, with a strong product range catering to the ‘consumer of future’ (whey protein, branded paneer, curd) and a solid supply chain.