Strong demand, low household penetration, and fresh food focus to power next phase of growth
iD Fresh Food is aiming to scale its revenues to ₹2,500 crore over the next four years, driven by rising demand for fresh and convenient food products, according to its India CEO Rajat Diwakar.
Backed by PremjiInvest, the company is witnessing strong growth across geographies and product categories. Diwakar said the company plans to set up new manufacturing facilities and expand capacity at existing plants to keep pace with demand.
“With the current growth trajectory and increasing adoption of our core categories, we see a clear path to becoming a billion-dollar business over the next 10–15 years,” he told PTI.
The company’s immediate milestone is to reach ₹2,500 crore in turnover, supported by distribution expansion, product innovation, and rising consumer preference for fresh, ready-to-cook solutions.
Founded in 2005, iD Fresh Food currently operates in over 100 cities and reported revenues of around ₹680 crore in FY25, growing at a CAGR of approximately 20% over the past five years. It is also on track to achieve its earlier target of ₹1,000 crore revenue within the next 12–18 months.
Despite the growth momentum, Diwakar noted that household penetration remains below 3%, indicating significant headroom for expansion within existing categories. The company expects 95% of its business to continue coming from fresh products in the foreseeable future.
As part of its regional expansion, iD Fresh has strengthened its presence in Eastern India through a manufacturing alliance in Kolkata, covering markets such as Bihar, Jharkhand, Odisha, West Bengal, and Chhattisgarh. A dedicated plant in the region may be considered over the next 2–3 years, once scale is achieved.
The company currently operates four manufacturing units in Bengaluru, Mumbai (Bhiwandi), Delhi-NCR, and Hyderabad, and is investing ₹15–30 crore to upgrade capacity across facilities.
Internationally, iD Fresh is also eyeing expansion, with plans to set up a manufacturing unit in Saudi Arabia within the next 18–24 months, strengthening its footprint in the GCC region, where it already has a strong presence.
On a potential IPO, Diwakar said there are no immediate listing plans, adding that the company will consider going public once it reaches the required scale and operational readiness.