MTR Foods is giving traditional Indian sweets a fresh identity with eight new products, expanding its sweets portfolio to 27 offerings as it looks to reach more consumers and create new occasions for indulgence.
The latest additions build on the company’s established Mysore Pak and Gulab Jamun ranges, combining familiar flavours with new ingredients, formats and product variations. The move reflects MTR’s effort to keep traditional sweets relevant as consumers seek greater variety and convenient options for different occasions.
Rather than moving away from its traditional offerings, the company is exploring ways to present them differently while retaining the tastes that consumers already know.
Mysore Pak gets a new makeover
Mysore Pak remains central to the expansion, with MTR extending the traditional sweet into several new variants. Its range includes Milk Mysore Pak and Kaju Mysore Pak, alongside a new ghee-and-jaggery collection featuring Jaggery Ghee Mysore Pak, Jaggery Ghee Coconut Burfi and Ghee Dry Fruit Burfi.
One of the notable additions is Mysore Pak Date Bites, which combines Mysore Pak with dates and dry fruits in a two-layered format. The product brings together a traditional sweet and ingredients commonly associated with contemporary snacking, offering consumers a different way to enjoy a familiar favourite.
The expanded range also gives consumers more choice beyond the conventional sweet box, with products designed around different flavour preferences and consumption occasions.
Gulab Jamun moves beyond the classics
MTR is also broadening its Gulab Jamun portfolio. In addition to its established ready-to-cook mixes and ready-to-eat tins, the company now offers Dry Jamun, Kala Jamun and Kesar Badam Gulab Jamun.
These variations add diversity to a category closely associated with celebrations, family gatherings and festive meals. By extending its range, MTR aims to serve consumers looking for new experiences without losing the familiarity of traditional Indian sweets.
Innovation rooted in tradition
Sunay Bhasin, CEO of MTR, said evolving consumer preferences were creating opportunities for the sweets category. He highlighted the company’s focus on developing new formats and ingredient-led products while maintaining the taste, quality and convenience associated with its established brands.
For MTR, the expansion is about more than increasing the number of products. It represents an effort to take traditional sweets into everyday snacking and other consumption occasions beyond festivals and special celebrations.
The strategy also reflects a broader opportunity for established food brands: updating familiar products to attract new consumers while retaining their cultural appeal.
With its latest launches, MTR is betting that traditional sweets can find fresh relevance through thoughtful product innovation. The success of the expanded portfolio will depend on how well these new formats connect with consumers while preserving the flavours and quality that have made the original sweets popular.