To move on with the modern generation, Mumbai’s renowned Parsi Dairy Farm has undergone a remarkable rebranding initiative in partnership with Please See, a distinguished Mumbai-based branding agency.
Established in 1916 by Nariman Ardeshir with a solitary can of milk in Princess Street, South Bombay, Parsi Dairy Farm has evolved over the last 107 years. The reins of the fourth generation—Zeenia K. Patel, Bakhtyar K. Irani, Sarfaraz K. Irani, and Parvana S. Mistry—have now steered the brand towards a robust, modern identity.
Over a meticulous two-year process, the Please See team has crafted a language that resonates with new audiences while preserving the rich heritage of Parsi Dairy Farm. From redesigning ghee jars with a functional dent at the bottom for easy scooping to innovative butter packaging that doubles as a dish for table use, every detail has been reimagined.
The agency’s creative touch is evident in the transformation of the beloved ‘milk drops’ into ‘The Great Indian Toffee’ and the refreshing branding language applied to the flagship store. Working closely with strategic partners Orman Consultancy and the owners—Zeenia, Parvana, Bakhtyar, and Sarfaraz—the rebranding initiative seeks to bridge the legacy with a new generation and cater to the loyal patrons who have been with the dairy for decades.
Zeenia expressed her vision for the collaboration, stating, “At Parsi Dairy Farm, we sought exceptional teams for this branding opportunity. Our aim is to propel the 107-year legacy of this brand to new heights, ensuring its endurance for the next century.”
Reflecting on the creative process, Pritha Sahai, co-founder and creative director at Please See, shared, “For us, it’s always been about immersing ourselves in the brand to see how best we can breathe relevance into it. With Parsi Dairy Farm’s packaging, we reconstructed it to become a part of our daily lives while preserving their sanctity and just giving it a new wardrobe.”
Avinash Thadani, co-founder at Please See, emphasized the unique design approach, stating, “We wanted to be rich, traditional, and authentic while still being relevant. The redesign goes against a lot of the minimal, clean trends of today—it’s busy, Indian, and bold. We are blessed to have worked with someone who had this long-term vision for their brand because that felt aligned with the way we think, too.”