PepsiCo Inc. is deepening its bet on the fast-growing energy drinks market with a $585 million investment in Celsius Holdings Inc., raising its stake to…
View More PepsiCo Boosts Stake in Celsius with $585 Million Deal, Hands Over Rockstar in U.S. and Canada
India is stepping up efforts to expand its rice exports to the Philippines, the world’s largest importer of the grain, as it seeks to tap…
View More India Targets Bigger Share in Philippines Rice Market with Export Push
The Indian tea industry has voiced concern over the U.S. government’s decision to impose higher tariffs on Indian goods, warning that exports of the beverage…
View More Indian Tea Industry Fears Export Slowdown as U.S. Tariffs Rise to 50%
Papa John’s International is set to return to India by October, with plans to establish 650 outlets over the next decade, despite sluggish growth in…
View More Papa John’s to Re-Enter India, Targets 650 Stores by 2035
The Indian Beverage Association (IBA) has urged the government to slash the Goods and Services Tax (GST) on aerated drinks from the current 28% plus…
View More Beverage Industry Seeks GST Cut to 18%, Removal of Sin Tax to Boost Jobs and Affordability
Thums Up has unveiled its latest campaign, ‘Biryani Ek Nahi, Do Haath Se Khaate Hai’, celebrating the joy of slowing down and savouring biryani with…
View More Thums Up Launches ‘Biryani Ek Nahi, Do Haath Se Khaate Hai’ Campaign with SRK and Jagapathi Babu
The Water Quality India Association (WQIA) has urged the finance ministry to reduce GST on water purifiers, filters, and related services from 18% to 5%,…
View More Water Purifier Industry Seeks GST Cut to 5%, Flags Public Health and Affordability Concerns
A recent survey by Scandalous Foods has revealed that 78% of urban Indians still choose traditional mithai as their go-to festive gift. From barfi to…
View More Mithai Still Rules Festive Gifting, Says Scandalous Foods Survey
PepsiCo, one of the world’s largest beverage companies, has announced a significant restructuring of its drinks portfolio, discontinued nine products and shifted 21 others to…
View More PepsiCo Reshapes Portfolio: Nine Drinks Discontinued, 21 Moved to ‘Limited Time’ Shelf
Sprite has introduced a refreshing new mealtime ritual with the launch of its latest campaign, ‘Spicy ko de Sprite ka Tadka’. Designed around a fizzy…
View More Sprite Adds a Spark with New ‘Spicy ko de Sprite ka Tadka’ Campaign