Wendy’s, the popular fast-food chain, is set to implement a dynamic pricing strategy reminiscent of Uber’s surge pricing. This initiative will lead to fluctuations in burger prices throughout the day based on demand, indicating potential price increases during peak hours, as reported.
According to sources, Wendy’s plans to experiment with this innovative pricing model, which could see the prices of their flagship Dave’s Single burger surge by up to $1 during peak lunch hours, only to return to their original prices thereafter.
To facilitate this dynamic pricing system, Wendy’s will leverage digital menu boards to adjust prices in real-time, ensuring transparency and flexibility for customers.
In other news, Beyond Meat, a leading plant-based meat alternative company, is introducing revamped versions of its signature products in a bid to rejuvenate sales in the United States. The new Beyond Burger patties and Beyond Beef grounds boast a 60% reduction in saturated fat by replacing canola and coconut oils with avocado oil. Additionally, these products contain less sodium and have a higher protein content.
This marks the fourth generation of Beyond Burger products, representing a significant leap forward for the brand since its inception in 2016. Ethan Brown, Founder and CEO of Beyond Meat, emphasized the company’s commitment to providing healthier options that mimic the taste and texture of animal meat, following extensive research and development efforts.
The revamped Beyond Meat products are scheduled to hit the shelves in the United States this spring, signalling a renewed focus on offering nutritious and sustainable alternatives in the plant-based food market.