Yakult Danone India, a joint venture between Japan’s Yakult Honsha and France’s Groupe Danone, has set its sights on sustaining double-digit annual growth in the Indian market through 2030. The company has roped in Bollywood actor Taapsee Pannu as its new brand ambassador to strengthen consumer connect and drive expansion.
Yakult, which introduced probiotic drinks to India in 2008, has now expanded its footprint to nearly 700 cities. Its signature “Yakult Ladies” direct-to-home distribution network remains a core strategy for deepening market penetration and building trust among households.
“From a nascent category in 2008 to a rapidly expanding market today, Yakult has continuously won consumer trust. Our next milestone of sustaining double-digit growth until 2030 reflects the rising demand for probiotics and the confidence we have in the Indian market,” said Eiji Amano, Managing Director, Yakult Danone India, in a statement.
Probiotic Market on the Rise
According to IMARC Group, India’s probiotic drink market was valued at ₹1,348.8 million in 2024 and is projected to grow at a CAGR of 16.67% to reach nearly ₹5,778.9 million by 2033. Rising consumer awareness around gut health and immunity, coupled with lifestyle-driven dietary changes, is expected to propel category growth in the coming years.
With Pannu on board, Yakult plans to accelerate consumer outreach campaigns while expanding availability across both urban and semi-urban markets. The company said its focus will remain on scientifically backed health benefits and trusted distribution models to strengthen its leadership in India’s growing probiotic segment.