Zydus Wellness is embarking on an ambitious journey to double its sales over the next 3–5 years, driven by a robust strategy centred on innovation and the launch of new product categories. Tarun Arora, CEO of Zydus Wellness.
Over the upcoming 3–4 quarters, the company intends to introduce a slew of new products across its brand portfolio, spanning Complan, Sugar Free, Everyuth, and Nutralite. This strategic move follows Zydus Wellness’s acquisition of Heinz India’s business in 2019, which brought renowned brands like Complan, Glucon D, Nycil, and Sampriti Ghee under its umbrella, along with two major manufacturing facilities.
Since the acquisition, Zydus Wellness has significantly expanded its distribution network, directly engaging with over 6 lakh outlets compared to the previous 2.5 lakh outlets. This expanded reach, especially into smaller towns, has increased the accessibility of brands like Complan by around 25–30%.
Arora emphasized the company’s focus on refining Complan’s flavour profile and enhancing its clinical support to cater to a broader consumer base. Additionally, Zydus Wellness plans to introduce at least two new launches within the upcoming year.
Furthermore, the company is leveraging online platforms and organized channels to enhance its relevance to consumers. Everyuth, a key brand under Zydus Wellness, has witnessed a substantial increase in market share, particularly in face scrubs, with plans for further expansion through sachets and the introduction of new personal care products like body lotions and tan removal products.
With a proactive expansion strategy and a commitment to product innovation, Zydus Wellness aims to solidify its position in the market and drive significant growth in the coming years.