Mondelez India has expanded its Oreo portfolio in India with the launch of Oreo Golden, introducing a vanilla-flavoured version of the popular cookie brand aimed at tapping into India’s growing demand for familiar and indulgent snack flavours.
The new variant features golden vanilla biscuits paired with a smooth vanilla crème filling, offering what the company describes as a lighter twist to Oreo’s signature “twist, lick and dunk” experience.
To support the launch, the company has rolled out a new marketing campaign set in a nostalgic carnival backdrop. The campaign film follows a father and daughter on a casual outing that unexpectedly turns into a playful moment of discovery centred around Oreo Golden.
According to Nitin Saini, vanilla remains one of the most preferred flavours among Indian consumers, and the new launch aims to bring a fresh and playful dimension to everyday snacking occasions.
The campaign was conceptualized by Leo South Asia. Vikram Pandey, Chief Creative Officer at the agency, said the creative approach focused on blending the timeless appeal of vanilla with Oreo’s playful brand identity through a warm and nostalgic storytelling format.
The campaign is being promoted across television, digital media, creator-led content and outdoor advertising. Media agency Wavemaker South Asia said the rollout includes more than 450 outdoor sites across over 25 cities.
Oreo Golden is now available through neighbourhood retail stores, supermarket chains and quick-commerce platforms across India.