Organic food brand Pure & Sure has launched its new brand campaign, “Eat! Without Worry,” seeking to turn trust, traceability and transparency into a simple…
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Author: agronfood
Hocco Rolls Out “Bullet” Ice Cream in Tie-Up with Mirzapur: The Movie
Ice cream brand Hocco has teamed up with Mirzapur: The Movie for a limited-edition launch called Bullet Ice Cream, tapping into the crime drama franchise’s…
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India Slashes Sugar Stock Limit to 2,000 Quintals in Fresh Bid to Curb Hoarding
The government has further tightened its grip on sugar stockpiling, cutting the maximum quantity dealers can hold from 4,000 quintals to 2,000 quintals, effective September…
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Zomato Cracks Down on Fake Dairy Dishes, Warns Restaurants of Delisting
Zomato has rolled out a zero-tolerance policy targeting the sale of analogue — or synthetic — dairy dishes across its platform, giving itself the authority…
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Parle Biscuits Brings In PepsiCo Veteran George Kovoor As Its First-Ever CEO
India’s biscuit giant Parle Biscuits has named George Kovoor as chief executive officer, marking the first time the century-old, family-run company has installed an outside…
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Lahori Zeera Puts ‘Desi Thanda’ Up Against MNC Cola Brands in New Campaign
The home-grown beverage brand has turned a delayed Independence Day media takeover into a marketing statement around Indian identity and the changing soft-drink market. New…
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Veeba Enters Chutney Category With New ‘Veeba Heritage’ Range
The new range comprises Chunky Mango Chutney and Tomato Date Chutney and will be available across quick-commerce platforms, D2C channels and modern trade outlets. Condiment…
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Pringles Launches Its ‘Thickest Crisp Ever’ With New Dippers Range
Pringles has launched a new line of thicker, wavy crisps designed specifically for dipping, as the snack brand looks to tap into growing demand for…
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Krones Opens Rs. 315-Crore Bottling Equipment Plant in Karnataka
German packaging technology major Krones has inaugurated a new manufacturing facility in Karnataka’s Kolar district, strengthening its production capabilities for India’s beverage and food processing…
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Blue Tokai’s Journey From a 500-Gram Home Roaster to a Multi-Thousand-Crore Coffee Business
Blue Tokai has grown from a small specialty coffee venture operating from a Delhi home into one of India’s prominent premium coffee businesses, with its…
View More Blue Tokai’s Journey From a 500-Gram Home Roaster to a Multi-Thousand-Crore Coffee Business