The Food Safety and Standards Authority of India (FSSAI) has issued notices to eight food business operators for allegedly using misleading brand names, trade names and product claims that may violate provisions of the Food Safety and Standards Act, 2006.
The companies that have received notices include Emami Healthy & Tasty, Health Aid, Troovy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B and Neuherbs. The food regulator announced the action through its official social media channels on Sunday.
Among the companies flagged is Emami Healthy & Tasty, the edible oils business of the Emami Group. According to FSSAI, the brand name could potentially mislead consumers and may be inconsistent with applicable food safety regulations.
Plant-based food brand Plan B has also come under scrutiny for marketing products as “plant-based vegan” without obtaining prior approval for vegan food endorsement under its FSSAI licence. The regulator stated that such claims could create the impression that the products are officially certified as vegan.
FSSAI further raised concerns over products marketed by The Healthy Factory, including its “Zero Maida Whole Wheat Bread” and “Zero Maida Pizza Base.” The regulator noted that the products contain ingredients such as wheat gluten and chakki fresh atta, and the “zero maida” claim could be misleading for consumers.
Neuherbs’ “True Vitamin” product range has been questioned for using a trade name that is not defined or recognized under existing FSSAI regulations. The authority said the terminology may create confusion regarding the nature or nutritional value of the products.
Snack brand Troovy has also been served a notice for products such as “Healthy Mix Veggie Chips,” “Healthy Ragi Chips” and “Healthy Moong Dal Chips.” FSSAI observed that the use of the term “healthy” may be misleading given the broader ingredient composition of the products.
Additionally, the regulator flagged Healthy Master’s tagline “Vision to serve healthy,” Healthy Choice’s claim “Healthy food for Healthy life Poha,” and Health Aid’s brand name, stating that such representations may create an inaccurate perception about the health benefits of the products.
The latest enforcement action reflects FSSAI’s increasing focus on curbing misleading health and nutrition claims in the food sector and ensuring that product labels and brand communications comply with regulatory standards.