Home-grown clean-food brand Khetika is making a major bet on spices, planning to invest up to Rs 100 crore over the next three years as it aims to turn the category into its biggest growth engine.
The company is targeting Rs 1,000 crore in annual spice revenue within three years and has set an even larger goal of building a Rs 2,000 crore spices business over the next five years.
The expansion is anchored by a new pesticide-free manufacturing facility in Unjha, Gujarat. Khetika has already invested Rs 10 crore in the 15,000 sq ft facility and an advanced quality laboratory, which currently has a production capacity of 500 metric tonnes. The company plans to scale investment in the facility and supporting infrastructure as demand increases.
“Spices would be the largest division in the future. The market is huge, and unlike our batter business, which is restricted to cities where we have manufacturing plants, spices can be scaled across the country and globally,” said Dr Prithwi Singh, co-founder and CEO of Khetika.
Spices Set to Become Khetika’s Growth Engine
Khetika currently operates seven manufacturing facilities, including four fresh-product units in Bengaluru, Hyderabad, Delhi and Mumbai. Its portfolio spans batters, healthy snacks, dry fruits, makhanas and spices, with its three major categories currently contributing roughly equal shares of revenue.
That mix is expected to change significantly.
The company expects spices to account for around 50% of its overall revenue within the next three to four years, as it expands distribution across India and enters international markets.
Khetika expects to close the current financial year with revenue of approximately Rs 500 crore, compared with Rs 375 crore in FY26. Online channels alone are expected to contribute between Rs 120 crore and Rs 150 crore during the year.
Building a Global-Ready Spice Business
The Gujarat facility is designed not only to increase capacity but also to meet the quality and safety requirements of international markets.
Its dedicated pesticide-free unit currently has a capacity of 500 MT, while the accompanying laboratory is equipped for pesticide-residue, microbiological and chemical testing, along with nutritional analysis, shelf-life studies and other quality checks.
Khetika sees this infrastructure as a foundation for its international ambitions.
India is already the world’s largest spice exporter, but Singh believes there is still room for an Indian consumer spice brand to emerge as a global leader.
Farmers at the Centre of Expansion
Alongside manufacturing, Khetika is expanding its farmer network through its SAATHI programme, which currently covers around 20,000 farmers. The company plans to increase that network to 50,000 farmers.
Khetika currently operates four SAATHI centres in Rajasthan and plans to add two more before expanding the programme into Gujarat, Maharashtra and Andhra Pradesh.
The initiative is expected to strengthen the company’s sourcing network as it scales its spice operations.
Exports Could Add another Growth Layer
International markets are expected to become an increasingly important part of Khetika’s growth strategy.
The company has already entered the UK with its healthy-snacking portfolio and plans to introduce its spices in Europe before expanding further into the Middle East.
Khetika expects international markets to contribute around 20% of revenue once its spice business reaches the Rs 1,000 crore milestone.
The company is also targeting EBITDA profitability in the fourth quarter of the current financial year, even as it continues spending on manufacturing capacity, brand building and distribution.
With spices emerging as the centrepiece of its expansion plans, Khetika is betting that a combination of clean sourcing, quality infrastructure, stronger farmer networks and overseas demand can turn the category into a Rs 2,000 crore business within five years.