Category: Beverages

Parle Agro’s iconic beverage brand, Frooti, has unveiled a new offering named “Mini Frooti,” featuring a compact 65-ml pack priced at Rs 5. Departing from…

View More Parle Agro Introduces ‘Mini Frooti’ Targeting Low-Income Households

Due to undefined food laws and growing concerns over misleading labelling, the Indian government has instructed e-commerce platforms to refrain from categorizing Bournvita and other…

View More Govt Directs E-commerce Sites to Remove ‘Health Drink’ Label from Bournvita and Similar Bevs

PepsiCo has announced the launch of its latest product, bubly burst. Described as a flavour-forward, lightly sweetened sparkling water beverage, bubly burst boasts bold fruit…

View More PepsiCo launches new bubly burst sparkling water lineup

Winkin’ Cow, the beloved milkshake brand under Britannia’s umbrella, has joined forces with Britannia Bourbon to introduce a revolutionary product. The launch of Bourbon thick…

View More Britannia’s Winkin’ Cow collaborates with Britannia Bourbon

PepsiCo India has announced a huge investment of Rs 1,266 crore for the establishment of a flavour manufacturing facility in Ujjain, Madhya Pradesh, aiming to…

View More PepsiCo India’s Massive Investment: Rs. 1,266 Crore Flavour Mfrg Facility to be Set Up in MP

PepsiCo and Unilever have launched Pure Leaf Zero Sugar Sweet Tea, marking their foray into the zero-sugar sweet tea segment. The joint venture, Pepsi Lipton…

View More PepsiCo and Unilever Introduce Pure Leaf Zero Sugar Sweet Tea

Parle Agro has intensified its efforts to revitalize its iconic sparkling beverage, Appy Fizz, with the launch of an electrifying 360-degree multimedia campaign. The latest…

View More Parle Agro starts campaign to elevate moments with Appy Fizz

Mother’s Recipe, the renowned Indian food brand, proudly announces the launch of its latest offering, Summerwala Sharbat. With a commitment to instilling nostalgia in its…

View More Mother’s Recipe introduces a nostalgic treat for the summer season: Summerwala Sharbat

PepsiCo Inc. has sealed an exclusive agreement to supply beverages to all Subway sandwich outlets, displacing its long-standing rival, Coca-Cola Co. Under the terms of…

View More PepsiCo Secures Exclusive Beverage Deal with Subway, Ousting Coca-Cola

Hindustan Unilever Limited (HUL), a key player in the tea industry with brands like Brooke Bond Red Label, Taj Mahal, and Taaza, has forged a…

View More HUL Collaborates with Tea Research Association to Combat Climate Challenges in Tea Sector